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Sustainability: More greenwash or the key to our future?
The example of localizing the Santa Barbara County food system
Presentation by the 2009-2010 UCSB Campus Sustainability Champion
Professor David Cleveland
October 5th, 2010,
3:00-5:30pm
FREE
Corwin Pavilion, UCSB

Dr. Cleveland's team of UCSB undergraduates spent the last year doing research to answer this question. The team found that while Santa Barbara County produces an abundance of fruit and vegetables, we import most of the produce we eat, which contributes to food insecurity and global warming. The team also found that many people are working to localize the system as a way to make it more sustainable, often successfully overcoming skepticism and institutional obstacles. But what effect will this localization have? How can the concept of sustainability be put to work for localization? We hope that you will be able to attend the presentation, to hear from Dr. Cleveland, and to participate in a discussion on these very questions.

There will also be an edible demonstration of our food system featuring fresh fruits and vegetables provided by local farmers, UCSBs Ucen Dining and Residential Dining Service, Farmer Direct Produce and the Isla Vista Food Cooperative.