"Eat at Bill's" is finally coming to LA!
We're having a screening in Venice on Sunday June 8th, and appearing at the LA Central Library on Monday June 9th. Sunday is a full screening of the movie; Monday we'll be showing a clip and participating in a panel discussion. Bill Fujimoto and I will attend both events.Full details are below; please feel free to email me with any questions. If you think you're coming to the Sunday screening, please RSVP me; it would help us to have a rough head count.
Please spread the word.

Thanks!

Lisa Brenneis
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Eat at Bill's: Life in the Monterey Market
a film by Lisa Brenneis

Screening June 8 2008 at Beyond Baroque at 4:30 PM
681 Venice Blvd, Venice, CA 90291 MAP
Screening and discussion sponsored by Slow Food LA
Free admission (donations supporting Beyond Baroque gratefully accepted)
Admission will be on a first-come basis until we reach capacity; no reservations are required.

http://beyondbaroque.org/

Panel discussion Mon, Jun 09
7PM Los Angeles Central Library
LA ALOUD Arts and Lecture series
All You Can Eat: Panel Discussion and Screening with filmmaker Lisa Brenneis, Monterey Market owner Bill Fujimoto, and author Paul Roberts appearing in support of his latest book "The End of Food". Moderator: Evan Kleiman, host of KCRW's Good Food http://www.lfla.org/aloud/calendar/?month=6&year=2008&day=9
Reservations recommended: http://www.lfla.org/aloud/registration/

Rising concerns over food safety and the environmental impact of industrialized agriculture suggest that the true costs of "cheap" calories are unsustainably high. As our food economy fast approaches its limits, California's innovative food community offers hope and a salad bar full of possible solutions.

ALOUD programs are held at:
Central Library
Mark Taper Auditorium
Fifth & Flower Streets,
Downtown Los Angeles

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About "Eat at Bill's"

Can one little produce market save the world?

Eat at Bill's is a video documentary about the phenomenon that is the Monterey Market, a small family-owned produce market in Berkeley, California that has served as crossroads and wellspring, an oasis that sustains a small army of customers, artisans and farmers. What are the characteristics that sustain this successful small enterprise?

Some people (who were there) insist that the birthplace of California's food revolution was in the market's stock room back in the 70's.

Over the last 30 years owner Bill Fujimoto has been a tireless supporter, mentor and Customer #1 for the hundreds of small (and formerly small) farms the market supports.

Bill's enthusiasm and experience fuel the enterprise and illuminate the Market's wide world of small growers and diverse customers, which include a small army of well known chefs and food thinkers such as Alice Waters, Michael Pollan, and Judy Rodgers.

This movie is a celebration of the Monterey Market's colorful network of customers and suppliers, and a valentine to small enterprises everywhere.

Documentary director and tangerine grower LISA BRENNEIS, "Eat at Bill's" star BILL FUJIMOTO and Slow Food LA leader JORDAN VANNINI will attend the screening and lead a post-screening discussion on the peril and promise of sustaining successful small enterprises in the Land of the Big Box. The film is 66 minutes. ADMISSION: FREE; suggested donation supporting Beyond Baroque $5.

MORE INFORMATION:
"Eat at Bill's - Life in the Monterey Market" http://tangerineman.com/eab.htm

WATCH A CLIP:
http://video.google.com/videoplay?docid=6750096205385977686&pr=goog-sl

REVIEWS:

"A non-fictional look at the history and 'backstage' stories behind California's Monterey Market and its second-generation owner Bill Fujimoto, this engaging film goes right to the heart of how individual buying decisions really have made a difference in local food communities."

Bruce Cole --- Editor, Edible San Francisco on ediblenation.com
http://www.ediblecommunities.com/ediblenation/?p=53

"What the film does is show how simple it could be to build a local, sustainable food system. I wish every produce manager in the world could see it. … I think it comes across that Bill is "making" farmers. I mean he's selecting them, encouraging them, carrying them, promoting them, and playing a pivotal role in helping them to achieve economic viability. But he's also "making" shoppers. It's clear that he introduces new foods and tastes, and supports his customer base to be adventurous and alert to pleasure. He does it in part by sharing his own great adventurous spirit and pleasure connected to food, and by purchasing and presenting the best food he can find."

-- Janet Brown, Center for Ecoliteracy
http://www.ecoliteracy.org/

"Bill was doing specialty produce before it was chic or popular, and proves it doesn't need to be expensive or out-of-reach to anyone who wants it (save for the ride to North Berkeley and dodging all the Volvos.) ...This is a loving, insider's look at one of the most unique characters who with good cheer and the best of intentions, built a strong community and strengthened the bonds between farmers, chefs, and customers"

David Lebovitz "…living the sweet life in Paris" blog
http://www.davidlebovitz.com/archives/2007/07/eat_at_bills.html

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"Eat at Bill's: Life in the Monterey Market" is also available on DVD.

If you're interested in purchasing a copy, you have a couple of options:

•    You can buy "Eat at Bill's" DVDs (from Bill!) for US$20.00 at the Monterey Market.
    Monterey Market
    1550 Hopkins St
    Berkeley, CA 94707
    (510) 526-6042

•    You can buy "Eat at Bill's" DVDs for US$20.00 plus shipping from our web site:
    http://tangerineman.com/eab.htm

We don't have a fancy web store or anything, but we do subscribe to QuickBooks Merchant Services, so you'll be able to pay by credit card.

This link will take you straight to the order form: http://formdesk.com/kishu/DVD_Order2email.