Press Release:
Contact: Margie Bushman
Coordinator SBCC Center for Sustainability
(805) 965-0581, ext 2177, email: msbushman@sbcc.edu

SBCC Center for Sustainability "Cities As the Solution" Series:
Waste & Recycling for a Better World
March 25 & 26

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Evening Talk, March 25, 7-9:30pm 2011
Keynote Speaker, Albe Zakes from TerraCycle, Inc.
SBCC Campus, Fe Bland Auditorium, West Campus
Admission $5
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All Day Saturday Event, March 26, 9am - 4pm
Morning Plenary/Afternoon Break-Out Sessions with:
Albe Zakes of TerraCycle; Nikhil Arora from BTTR Ventures; & Author, Janet Unruh
Admission, $30 general/$20 Students
SBCC Campus, East Campus

        Meet the young eco-entrepreneurs who can change the way you think about trash.  And those who can help you understand recycling, why we must, and how we can.  Please join the Santa Barbara City College Center for Sustainability as it continues its "Cities As the Solution" series with "Waste & Recycling for a Better World" on March 25 & 26.

   The event starts on Friday evening with keynote speaker Albe Zakes, VP Marketing from TerraCycle, Inc., a company that makes useful products from garbage and is now at the forefront of the eco-capitalist movement.  Zakes will share the entrepreneurial adventure he and TerraCycle company founder Tom Szaky have experienced together as they created a company that's good for people, good for profits, and good for the environment. 

A follow-up event takes place on Saturday March 26 beginning with a morning plenary session, followed by afternoon break-outs that includes 3 dynamic speakers in the world of Waste & Recycling:

Albe Zakes, 25 year-old Global VP/Media from TerraCycle, Inc., the world's leading 'upcycling' company, which converts waste materials into eco-friendly, affordable products available at major retailers worldwide.  TerraCycle upcycles traditionally non-recyclable waste, including drink pouches, chip bags, tooth brushes and many more. TerraCycles innovative "Brigades" programs encourage community organizations to participate in trash retrieval while earning cash.  Paying out more than a million dollars last year alone, the Brigade programs are partially funded by corporate sponsors like KRAFT, Starbucks, and Mars.


Nikhil Arora, 23, BTTR Ventures, a recent grad of UC Berkeley, who with business partner Alex Velez, gave up potential careers in investment banking to start an urban farm growing gourmet mushrooms from coffee waste, in a downtown warehouse.  Their most recent product, the Easy-to-Grow Mushroom Garden kit, is carried in Whole Foods Markets nationwide. Since starting BTTR Ventures they have diverted more than 10,000 pounds of coffee grounds per week from the waste stream, being paid by coffee houses to do it.  Trash to cash, they are proud of creating & providing jobs in their urban community.


Janet Unruh, Executive Director of the Institute for Material Sustainability, MA Engineering and Technology Management, and author of Recycle Everything, Why We Must, How We Can. We've all heard of peak oil, but what about peak hafnium, or peak terbium? Hafnium, which is important in computer chips, could be depleted by 2017, and terbium, used in florescent light bulbs, by 2012. Unruh believes that everything can be recycled 100% - provided we learn how to design things properly and set up the right systems for materials recovery.
 
In nature, there is no such thing as ìwaste,î but as humans, we produce nearly 220 million tons per year.  Come learn a better way, to not only recycle, but upcycle, diverting billions of pieces of garbage from our landfills and incinerators, while generating income and creating jobs.

The evening talk takes place on Friday, March 25, 7-9:30pm at the Fe Bland Forum on the SBCC West Campus.  The Saturday event, March 26, 9am - 4pm will be at the SBCC PS101 Building on the East Campus, 721 Cliff Drive.

Sponsored by the SBCC Center for Sustainability

Event Info: Margie (805) 965-0581, ext 2177,  email msbushman@sbcc.edu;   http://sustainability.sbcc.edu
Co-Sponsors: SB Independent, Santa Barbara Permaculture Network, LoaTree, Hopedance Media, Nutiva, Teeccino, Island Seed & Feed, Sustainable Vocations, Surfers Without Borders,Green2Gold & Ultimate Bagels

More Info/Websites/YouTubes:


TerraCycle featured on Good Morning America:
 http://www.youtube.com/watch?v=uaKoBuVZ_AI&feature=related
TerraCycle segment Discovery Channel: s
 http://www.youtube.com/watch?v=9fpTVF-3uFQ&feature=related
TerraCycle Plastics episode of Garbage Moguls on National Geographic:
 http://www.youtube.com/watch?v=meV-clgVnJ0&feature=player_embedded#at=16

BTTR Ventures on BBC World News:
 http://www.youtube.com/watch?v=2rnmposUN4A

Janet Unruh:
Executive Director; Institute for Material Sustainability
Recycle the World: One Woman's Vision
 http://www.enzymepdx.com/2010/recycle-everything/
By Matthew Singer

RADIO INTERVIEW
 http://kboo.fm/node/25693

Trash Trivia:
 http://www.co.cass.in.us/ccswd/trivia.htm

TerraCycle:  www.terracycle.net
BTTR Ventures:  www.bttrventures.com
Janet Unruh:  www.howtorecycleeverythingbook.com

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