[Sdpg] Ernesto Sirolli: Want to help someone? Shut up and listen! TED TALK

Wesley Roe and Santa Barbara Permaculture Network lakinroe at silcom.com
Sun Dec 9 09:05:54 PST 2012

Ernesto Sirolli: Want to help someone? Shut up and listen!TED TALK



Everything I do, and everything I do professionally -- my life -- has 
been shaped by seven years of work as a young man in Africa. From 1971 
to 1977 -- I look young, but I'm not --- (Laughter) -- I worked in 
Zambia, Kenya, Ivory Coast, Algeria, Somalia, in projects of technical 
cooperation with African countries.

I worked for an Italian NGO, and every single project that we set up in 
Africa failed. And I was distraught. I thought, age 21, that we Italians 
were good people and we were doing good work in Africa. Instead, 
everything we touched we killed.

Our first project, the one that has inspired my first book, "Ripples 
from the Zambezi," was a project where we Italians decided to teach 
Zambian people how to grow food. So we arrived there with Italian seeds 
in southern Zambia in this absolutely magnificent valley going down to 
the Zambezi River, and we taught the local people how to grow Italian 
tomatoes and zucchini and ... And of course the local people had 
absolutely no interest in doing that, so we paid them to come and work, 
and sometimes they would show up. (Laughter) And we were amazed that the 
local people, in such a fertile valley, would not have any agriculture. 
But instead of asking them how come they were not growing anything, we 
simply said, "Thank God we're here." (Laughter) "Just in the nick of 
time to save the Zambian people

And of course, everything in Africa grew beautifully. We had these 
magnificent tomatoes. In Italy, a tomato would grow to this size. In 
Zambia, to this size. And we could not believe, and we were telling the 
Zambians, "Look how easy agriculture is." When the tomatoes were nice 
and ripe and red, overnight, some 200 hippos came out from the river and 
they ate everything. (Laughter)

And we said to the Zambians, "My God, the hippos!"

And the Zambians said, "Yes, that's why we have no agriculture here." 

"Why didn't you tell us?" "You never asked."

I thought it was only us Italians blundering around Africa, but then I 
saw what the Americans were doing, what the English were doing, what the 
French were doing, and after seeing what they were doing, I became quite 
proud of our project in Zambia. Because, you see, at least we fed the 

You should see the rubbish --- (Applause) -- You should see the rubbish 
that we have bestowed on unsuspecting African people. You want to read 
the book, read "Dead Aid," by Dambisa Moyo, Zambian woman economist. The 
book was published in 2009. We Western donor countries have given the 
African continent two trillion American dollars in the last 50 years. 
I'm not going to tell you the damage that that money has done. Just go 
and read her book. Read it from an African woman, the damage that we 
have done.

We Western people are imperialist, colonialist missionaries, and there 
are only two ways we deal with people: We either patronize them, or we 
are paternalistic. The two words come from the Latin root "pater," which 
means "father." But they mean two different things. Paternalistic, I 
treat anybody from a different culture as if they were my children. "I 
love you so much." Patronizing, I treat everybody from another culture 
as if they were my servants. That's why the white people in Africa are 
called "bwana," boss.

I was given a slap in the face reading a book, "Small is Beautiful," 
written by Schumacher, who said, above all in economic development, if 
people do not wish to be helped, leave them alone. This should be the 
first principle of aid. The first principle of aid is respect. This 
morning, the gentleman who opened this conference lay a stick on the 
floor, and said, "Can we -- can you imagine a city that is not neocolonial?"

I decided when I was 27 years old to only respond to people, and I 
invented a system called Enterprise Facilitation, where you never 
initiate anything, you never motivate anybody, but you become a servant 
of the local passion, the servant of local people who have a dream to 
become a better person. So what you do -- you shut up. You never arrive 
in a community with any ideas, and you sit with the local people. We 
don't work from offices. We meet at the cafe. We meet at the pub. We 
have zero infrastructure. And what we do, we become friends, and we find 
out what that person wants to do.

The most important thing is passion. You can give somebody an idea. If 
that person doesn't want to do it, what are you going to do? The passion 
that the person has for her own growth is the most important thing. The 
passion that that man has for his own personal growth is the most 
important thing. And then we help them to go and find the knowledge, 
because nobody in the world can succeed alone. The person with the idea 
may not have the knowledge, but the knowledge is available.

So years and years ago, I had this idea: Why don't we, for once, instead 
of arriving in the community to tell people what to do, why don't, for 
once, listen to them? But not in community meetings.

Let me tell you a secret. There is a problem with community meetings. 
Entrepreneurs never come, and they never tell you, in a public meeting, 
what they want to do with their own money, what opportunity they have 
identified. So planning has this blind spot. The smartest people in your 
community you don't even know, because they don't come to your public 

What we do, we work one-on-one, and to work one-on-one, you have to 
create a social infrastructure that doesn't exist. You have to create a 
new profession. The profession is the family doctor of enterprise, the 
family doctor of business, who sits with you in your house, at your 
kitchen table, at the cafe, and helps you find the resources to 
transform your passion into a way to make a living.

I started this as a tryout in Esperance, in Western Australia. I was a 
doing a Ph.D. at the time, trying to go away from this patronizing 
bullshit that we arrive and tell you what to do. And so what I did in 
Esperance that first year was to just walk the streets, and in three 
days I had my first client, and I helped this first guy who was smoking 
fish from a garage, was a Maori guy, and I helped him to sell to the 
restaurant in Perth, to get organized, and then the fishermen came to me 
to say, "You the guy who helped Maori? Can you help us?" And I helped 
these five fishermen to work together and get this beautiful tuna not to 
the cannery in Albany for 60 cents a kilo, but we found a way to take 
the fish for sushi to Japan for 15 dollars a kilo, and the farmers came 
to talk to me, said, "Hey, you helped them. Can you help us?" In a year, 
I had 27 projects going on, and the government came to see me to say, 
"How can you do that? How can you do --- ?" And I said, "I do something 
very, very, very difficult. I shut up, and listen to them." (Laughter)

So --- (Applause) --- So the government says, "Do it again." (Laughter) 
We've done it in 300 communities around the world. We have helped to 
start 40,000 businesses. There is a new generation of entrepreneurs who 
are dying of solitude.

Peter Drucker, one of the greatest management consultants in history, 
died age 96, a few years ago. Peter Drucker was a professor of 
philosophy before becoming involved in business, and this is what Peter 
Drucker says: "Planning is actually incompatible with an entrepreneurial 
society and economy." Planning is the kiss of death of entrepreneurship.

So now you're rebuilding Christchurch without knowing what the smartest 
people in Christchurch want to do with their own money and their own 
energy. You have to learn how to get these people to come and talk to 
you. You have to offer them confidentiality, privacy, you have to be 
fantastic at helping them, and then they will come, and they will come 
in droves. In a community of 10,000 people, we get 200 clients. Can you 
imagine a community of 400,000 people, the intelligence and the passion? 
Which presentation have you applauded the most this morning? Local, 
passionate people. That's who you have applauded.

So what I'm saying is that entrepreneurship is where it's at. We are at 
the end of the first industrial revolution -- nonrenewable fossil fuels, 
manufacturing -- and all of a sudden, we have systems which are not 
sustainable. The internal combustion engine is not sustainable. Freon 
way of maintaining things is not sustainable. What we have to look at is 
at how we feed, cure, educate, transport, communicate for seven billion 
people in a sustainable way. The technologies do not exist to do that. 
Who is going to invent the technology for the green revolution? 
Universities? Forget about it! Government? Forget about it! It will be 
entrepreneurs, and they're doing it now.

There's a lovely story that I read in a futurist magazine many, many 
years ago. There was a group of experts who were invited to discuss the 
future of the city of New York in 1860. And in 1860, this group of 
people came together, and they all speculated about what would happen to 
the city of New York in 100 years, and the conclusion was unanimous: The 
city of New York would not exist in 100 years. Why? Because they looked 
at the curve and said, if the population keeps growing at this rate, to 
move the population of New York around, they would have needed six 
million horses, and the manure created by six million horses would be 
impossible to deal with. They were already drowning in manure. 
(Laughter) So 1860, they are seeing this dirty technology that is going 
to choke the life out of New York.

So what happens? In 40 years' time, in the year 1900, in the United 
States of America, there were 1,001 car manufacturing companies -- 
1,001. The idea of finding a different technology had absolutely taken 
over, and there were tiny, tiny little factories in backwaters. 
Dearborn, Michigan. Henry Ford.

However, there is a secret to work with entrepreneurs. First, you have 
to offer them confidentiality. Otherwise they don't come and talk to 
you. Then you have to offer them absolute, dedicated, passionate service 
to them. And then you have to tell them the truth about 
entrepreneurship. The smallest company, the biggest company, has to be 
capable of doing three things beautifully:

The product that you want to sell has to be fantastic, you have to have 
fantastic marketing, and you have to have tremendous financial 
management. Guess what? We have never met a single human being in the 
world who can make it, sell it and look after the money. It doesn't 
exist. This person has never been born. We've done the research, and we 
have looked at the 100 iconic companies of the world -- Carnegie, 
Westinghouse, Edison, Ford, all the new companies, Google, Yahoo. 
There's only one thing that all the successful companies in the world 
have in common, only one: None were started by one person. Now we teach 
entrepreneurship to 16-year-olds in Northumberland, and we start the 
class by giving them the first two pages of Richard Branson's 
autobiography, and the task of the 16-year-olds is to underline, in the 
first two pages of autobiography, and the task of the 16-year-olds is to 
underline, in the first two pages of Richard Branson's autobiography how 
many times Richard uses the word "I" and how many times he uses the word 

Never the word "I," and the word "we" 32 times. He wasn't alone when he 
started. Nobody started a company alone. No one. So we can create the 
community where we have facilitators who come from a small business 
background sitting in cafes, in bars, and your dedicated buddies who 
will do to you, what somebody did for this gentleman who talks about 
this epic, somebody who will say to you, "What do you need? What can you 
do? Can you make it? Okay, can you sell it? Can you look after the 
money?" "Oh, no, I cannot do this." "Would you like me to find you 
somebody?" We activate communities. We have groups of volunteers 
supporting the Enterprise Facilitator to help you to find resources and 
people and we have discovered that the miracle of the intelligence of 
local people is such that you can change the culture and the economy of 
this community just by capturing the passion, the energy and imagination 
of your own people.

Thank you. (Applause)

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