[San Diego, CA Permaculture] Intermarché - "Inglorious Fruits and Vegetables" you tube /Watch How This Supermarket Got People To Buy Their Rubbish (Much Less Food Waste!)

[Wesley Roe and Santa Barbara Permaculture Network]

https://www.youtube.com/watch?v=p2nSECWq_PE

Watch How This Supermarket Got People To Buy Their Rubbish (Much Less Food Waste!)

How many people in this world do not have enough food to eat? How many people are malnourished and/or can only afford cheaper processed foods because healthy produce is too costly? A LOT! Not only that, but we waste approximately 300 millions tons of food each year! Think of all the people who could be fed. The sad part is, this food that goes to waste could easily be put into the mouths of people if only there was a solution.

The good news? Now there is a solution. Although we still aren’t supplying food directly to people in need (this is something we at CE are actually working on-details soon!) this solution at least cuts down on food waste and gets people food at cheaper costs. What they are doing is taking the “ugly” fruits and vegetables that supermarkets won’t put on their shelves, buying it back from them and selling it for 30% less. So far, it’s been a huge success.

Check out the video below to find out about the “Inglorious Fruits & Vegetables” campaign that is reducing food waste significantly.
http://www.collective-evolution.com/2014/07/23/watch-how-this-supermarket-got-people-to-buy-their-rubbish-much-less-food-waste/
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