[Santa_Cruz_Permaculture] *PR/March 25 & 26/Cities As the Solution Series/Waste & Recycling Event/SBCC Center for Sustainability

Wesley Roe and Santa Barbara Permaculture Network lakinroe at silcom.com
Thu Mar 10 07:19:35 PST 2011

Press Release:
Contact: Margie Bushman
Coordinator SBCC Center for Sustainability
(805) 965-0581, ext 2177, email: msbushman at sbcc.edu

SBCC Center for Sustainability "Cities As the Solution" Series:
Waste & Recycling for a Better World
March 25 & 26


Evening Talk, March 25, 7-9:30pm 2011
Keynote Speaker, Albe Zakes from TerraCycle, Inc.
SBCC Campus, Fe Bland Auditorium, West Campus
Admission $5
All Day Saturday Event, March 26, 9am - 4pm
Morning Plenary/Afternoon Break-Out Sessions with:
Albe Zakes of TerraCycle; Nikhil Arora from BTTR 
Ventures; & Author, Janet Unruh
Admission, $30 general/$20 Students
SBCC Campus, East Campus

         Meet the young eco-entrepreneurs who can 
change the way you think about trash.  And those 
who can help you understand recycling, why we 
must, and how we can.  Please join the Santa 
Barbara City College Center for Sustainability as 
it continues its "Cities As the Solution" series 
with "Waste & Recycling for a Better World" on 
March 25 & 26.

	The event starts on Friday evening with 
keynote speaker Albe Zakes, VP Marketing from 
TerraCycle, Inc., a company that makes useful 
products from garbage and is now at the forefront 
of the eco-capitalist movement.  Zakes will share 
the entrepreneurial adventure he and TerraCycle 
company founder Tom Szaky have experienced 
together as they created a company that's good 
for people, good for profits, and good for the 

A follow-up event takes place on Saturday March 
26 beginning with a morning plenary session, 
followed by afternoon break-outs that includes 3 
dynamic speakers in the world of Waste & 

Albe Zakes, 25 year-old Global VP/Media from 
TerraCycle, Inc., the world's leading 'upcycling' 
company, which converts waste materials into 
eco-friendly, affordable products available at 
major retailers worldwide.  TerraCycle upcycles 
traditionally non-recyclable waste, including 
drink pouches, chip bags, tooth brushes and many 
more. TerraCycles innovative "Brigades" programs 
encourage community organizations to participate 
in trash retrieval while earning cash.  Paying 
out more than a million dollars last year alone, 
the Brigade programs are partially funded by 
corporate sponsors like KRAFT, Starbucks, and 

Nikhil Arora, 23, BTTR Ventures, a recent grad of 
UC Berkeley, who with business partner Alex 
Velez, gave up potential careers in investment 
banking to start an urban farm growing gourmet 
mushrooms from coffee waste, in a downtown 
warehouse.  Their most recent product, the 
Easy-to-Grow Mushroom Garden kit, is carried in 
Whole Foods Markets nationwide. Since starting 
BTTR Ventures they have diverted more than 10,000 
pounds of coffee grounds per week from the waste 
stream, being paid by coffee houses to do it. 
Trash to cash, they are proud of creating & 
providing jobs in their urban community.

Janet Unruh, Executive Director of the Institute 
for Material Sustainability, MA Engineering and 
Technology Management, and author of Recycle 
Everything, Why We Must, How We Can. We've all 
heard of peak oil, but what about peak hafnium, 
or peak terbium? Hafnium, which is important in 
computer chips, could be depleted by 2017, and 
terbium, used in florescent light bulbs, by 2012. 
Unruh believes that everything can be recycled 
100% - provided we learn how to design things 
properly and set up the right systems for 
materials recovery.

In nature, there is no such thing as ìwaste,î but 
as humans, we produce nearly 220 million tons per 
year.  Come learn a better way, to not only 
recycle, but upcycle, diverting billions of 
pieces of garbage from our landfills and 
incinerators, while generating income and 
creating jobs.

The evening talk takes place on Friday, March 25, 
7-9:30pm at the Fe Bland Forum on the SBCC West 
Campus.  The Saturday event, March 26, 9am - 4pm 
will be at the SBCC PS101 Building on the East 
Campus, 721 Cliff Drive.

Sponsored by the SBCC Center for Sustainability

Event Info: Margie (805) 965-0581, ext 2177, 
email msbushman at sbcc.edu; 

Co-Sponsors: SB Independent, Santa Barbara 
Permaculture Network, LoaTree, Hopedance Media, 
Nutiva, Teeccino, Island Seed & Feed, Sustainable 
Vocations, Surfers Without Borders,Green2Gold & 
Ultimate Bagels

More Info/Websites/YouTubes:

TerraCycle featured on Good Morning America:
TerraCycle segment Discovery Channel: s
TerraCycle Plastics episode of Garbage Moguls on National Geographic:

BTTR Ventures on BBC World News:

Janet Unruh:
Executive Director; Institute for Material Sustainability
Recycle the World: One Woman's Vision
By Matthew Singer


Trash Trivia:

TerraCycle:  www.terracycle.net
BTTR Ventures:  www.bttrventures.com
Janet Unruh:  www.howtorecycleeverythingbook.com



P Please consider the environment before printing this email.
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