[Scpg] Elemental Herbs Receives “B Corporation” Status

[John Calvert]

      Elemental Herbs Receives “B Corporation” Status

[logo]

Posted: Feb 19, 2010 – 09:10 AM EST

[image]
/Caroline Duell (far left) and her crew/
<http://www.csrwire.com/press/press_release/28920-Elemental-Herbs-Receives-B-Corporation-Status> 
<http://www.csrwire.com/press/press_release/28920-Elemental-Herbs-Receives-B-Corporation-Status> 
<http://www.csrwire.com/press/press_release/28920-Elemental-Herbs-Receives-B-Corporation-Status> 


* *

MORRO BAY, Calif., Feb. 19 /CSRwire/ - While many companies are jumping 
on the "green" bandwagon without fully supporting their commitment, 
Elemental Herbs, manufacturer of organic healing balms and formulas, 
actually walks their talk every step of the way. With a focus on 
sustainability, Elemental Herbs recently earned B Corporation 
Certification from B Labs, a non-profit organization dedicated to 
creating a new "eco" sector of the economy.

B Corporations harness the power of business to solve social and 
environmental problems, bringing social responsibility and environmental 
integrity under a uniform structure. Like the other 260 B Corporation 
companies, Elemental Herbs had to meet a high standard of social and 
environmental accountability in order to achieve B Corp status.

"Elemental Herbs is clearly dedicated to positive social change, 
distinguishing itself from other companies with its exemplary 
practices," said Bart Houlahan, B-Lab co-founder.

"Becoming a B Corp only deepens our mission to inspire people to live in 
balance with nature," added Caroline Duell, president and founder of 
Elemental Herbs. "Elemental Herbs is a tribute to this inherent 
connection between wilderness and wellness, and, as a company, we 
evaluate our progress through social, environmental and economic measures."

Founded in 2005, Elemental Herbs is headquartered on the Central Coast 
of California, on an organic farm/permaculture center that Duell and her 
land partners restored from a junkyard. Company employees benefit from 
the farm's fresh fruit and veggies, and are encouraged to sit in on the 
occasional onsite sustainable design classes.

In addition its B Corporation status, Elemental Herbs is a member of 1% 
Percent for the Planet and Green America Business Network and endorses 
the campaign for safe cosmetics by testing its products on humans rather 
than on animals. The company partners with like-minded businesses such 
as Patagonia Footwear to further the movement of market-driven 
environmentalism.

Elemental Herbs' vehicles run on bio-diesel; product packaging is always 
recyclable and recycled when possible; ingredients are organically grown 
and/or sustainably sourced; and marketing materials are always printed 
on post-consumer recycled paper. A supply chain/carbon audit is in 
process for each product, and research is being conducted for 
cutting-edge eco-packaging. The company even sponsors a team of Activist 
Athletes.

The sponsorship program focuses on athletes that not only excel in a 
human-powered sport, but also dedicate themselves to environmental and 
social causes. Current team members include Jonathan Waterman, author, 
adventurer and imperative voice for specific fragile ecosystems; Alison 
Gannet, world champion freeskier and climate disruption warrior; Leslie 
Ross, champion telemark skier and inspirational leader for women in the 
backcountry; and Jordan Romero, young world record mountaineer and 
community educator.

Elemental Herbs organic herbal-based healing formulas include All Good 
Goop(TM) healing balm, All Good Lips(TM) lip balms, Herbal Cool(TM) pain 
relief spray and Sunscreen Sport(TM) zinc-based sunscreens. The lip 
balms are also available for private label.

The products are currently available online and at 400+ retailers 
nationwide, including health food stores, outdoor sports shops and 
high-end gift shops. For more information, visit the website at 
www.elementalherbs.com <http://www.elementalherbs.com>; or contact 
Caroline Duell at caroline at elementalherbs.com 
<mailto:caroline at elementalherbs.com>; (805) 464-0464. For more details, 
images or samples, media may contact Holly Padove at 
holly at thepressroom.com <mailto:holly at thepressroom.com>; (805) 773-1000.

For more information, please contact:

Holly Padove <mailto:holly at thepressroom.com> president
Phone: (805) 773-1000

For more from this organization:

Elemental Herbs 
<http://www.csrwire.com/members/profile/13978-Elemental-Herbs>




-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://www.permaculture-guilds.org/pipermail/southern-california-permaculture/attachments/20100221/6984b993/attachment.html>