[Scpg] The Blue Economy Book by Gunter Pauli/Available at SB Botanic Garden Bookstore

[Margie Bushman, Santa Barbara Permaculture Network]

For those who have been trying to find the Blue Economy book (not 
even currently available on Amazon.com), it is now available at the 
Santa Barbara Botanic Garden bookstore.  If you are shopping at the 
Botanic Garden, there is no admission fee for the Gift/Bookstore or 
Nursery.  A wonderful, calm place to do all your holiday shopping-


Santa Barbara Botanic Garden
1212 Mission Canyon Road
Santa Barbara, CA 93105
Phone: (805) 682-4726, ext. 112, or 113
www.sbbg.org

Emacs!



How a new generation of entrepreneurs can bring
  innovations to the marketplace, secure basic needs for all,
and make sustainable businesses competitive.


Gunter Pauli suggests by emulating nature we can evolve from an 
economy based on scarcity to an economy based on abundance---the 
cascading, nutrient rich, Blue Economy.  Founder of Zero Emissions 
Research Initiatives (ZERI) Global Network, Gunter Pauli pioneered 
the concept of waste being seen as a resource that with creative 
thinking, can be used to create multiple enterprises from singular 
ones, with benefits for the economy and the environment. Pauli is 
fond of saying that returns on investment from these kinds of 
business models far exceed those of companies like Microsoft.

The Blue Economy began as a project to find one hundred of the best 
nature-inspired technologies that could effect the economies of the 
world, while sustainably providing basic human needs.  Starting with 
over 2000 peer review articles, Dr. Pauli found 340 innovations that 
could be bundled into systems that function the way ecosystems do, 
that were then reviewed by a team of scientists, corporate 
strategists, expert financiers, and public policy makers.  For the 
100 Innovations described, The Blue Economy estimates an employment 
potential of 100 million jobs.  The plausibility of this estimate is 
enhanced by the fact that there are today more people employed in 
renewable energies than in the oil and gas industries combined.


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