[Scpg] The 99 percent, Santa Barbara County imports nearly all the food it consumes, and some organizations are taking action to change that

[Wesley Roe and Santa Barbara Permaculture Network]

http://www.santamariasun.com/cover/8599/the-99-percent/#.UQcORiaoSZc.facebook

The 99 percent
Santa Barbara County imports nearly all the food it consumes, and some 
organizations are taking action to change that
BY SHELLY CONE

Santa Barbara County is an abundant agricultural area. Emerald green 
carpets of vegetables stretch out from the highways, dotted by plump 
strawberries like clusters of rubies in the sun. To the visitor, it’s a 
foodie paradise full of farm-fresh, just-picked healthy fare, but the 
truth is that Santa Barbara County in general eats weeks-old 
travel-weary produce from crates shipped across the state—and even 
across the country.


Santa Barbara County ranks among the top 1 percent in the nation for 
agricultural production, boasting $1.2 billion in annual sales. In 
theory, if the state’s infrastructure were damaged in a way that 
isolated our communities, Santa Barbara County could sustain itself in a 
way a large city like Los Angeles couldn’t. Nearly 50 different 
varieties of crops are grown here.

Yet this region has become a glaring example of the dysfunctionality of 
the modern food system. It’s been termed the Santa Barbara Syndrome by 
food activists and economists around the country. Why? Because of this 
statistic:

Santa Barbara County exports 99 percent of the produce it grows and 
imports 95 percent of the produce its residents consume.

The statistic may be shocking in itself, but upon examination it could 
be considered both dysfunctional and logical: dysfunctional that a 
system exists to essentially offset what this county grows, but logical 
when considering that the community’s infrastructure and economy are 
built to not only support but encourage bulk export.

Why the exports make sense

The county’s food system is set up for bulk export, but also for bulk 
import. In short, it simply pays for local farmers to export bulk 
amounts of food, according to UCSB environmental studies professor David 
Cleveland.

Similarly, the county’s infrastructure makes it easy for bulk import. 
Cleveland used UCSB as an example. The school has a policy that its food 
must come from within a 150-mile radius, but getting small food trucks 
to deliver local goods is difficult.

“You can’t just back a pickup truck at the docks at the dorms,” 
Cleveland explained. “It’s made for 18-wheelers.”


Fresh and tasty:
Supporters of food localization advocate community gardens and personal 
gardens to bring in fresher, safer, and better-tasting produce. Just 
getting produce from local gardeners helps. Some local gardeners give 
away much of their produce because it’s so bountiful.


Compounding that difficulty is the fact that the school requires trucks 
that drive on campus to have certain permits, so there’s a cost factor 
involved as well.

Why some people want to increase localization

Supporters of food localization say they believe it will provide the 
community easier access to nutritional foods, help offset the carbon 
footprint, and keep money local. They also believe that not only does 
buying local improve food safety, but that a heavy reliance on imported 
food puts the community at risk of not being able to feed itself or get 
access to food in the event of a natural or manmade disaster that 
disrupts the industrial food system.

Eric Talkin, executive director of the Foodbank of Santa Barbara County, 
said food insecurity—not knowing where your next meal is coming from—is 
also a problem in this area. In fact, he said, we have one of the 
highest such insecurity levels in California.

Localization challenges

Achieving localization isn’t easy. Not only is the physical 
infrastructure not set up for it, but the idea can also be misleading. 
Cleveland said because “localization” has become such a buzz word, it’s 
given large corporations a marketing tool to draw people—and their 
money—into massive chain stores and away from supporting the local economy.

Cleveland said many such stores may say they offer local produce, but 
they get their food from a warehouse that may be hundreds of miles away. 
It’s true that a shop may offer Santa Barbara County produce, but it’s 
Santa Barbara County produce that was shipped to the warehouse, 
distributed among all the stores in the chain, and happened to end up 
back in Santa Barbara County.

The other challenge is reaching consumers in order to get them to eat 
healthier—which is a second goal of localization advocates. Just because 
the food is available doesn’t mean people will eat it. Outreach efforts 
need to be made to focus on educating people that healthy food is here, 
available, and accessible.


Keeping things local:
Though gardeners like Mitch Ishimoto don’t sell the produce they grow, 
others do sell at local farmer’s markets, allowing residents to partake 
of locally grown produce while keeping money in the local economy.


Cleveland said that in order to achieve the goals of localization, 
outreach needs to target food literacy and efforts need to be put in 
place to help farmers reduce their carbon footprint.

What local groups are doing

Erik Talkin of the local Foodbank said the Foodbank’s focus is on 
creating food literacy—learning how to shop, cook, and eat in a healthy, 
well-informed way.

“Rather than say, ‘Hey, we’re going to give out food,’ we’re trying to 
get people locally to generate food,” he said.

When it comes to food literacy, the Foodbank is all over it. Once a 
place that collected and distributed food to the needy, the Foodbank has 
declared its old distribution model ineffective and has embraced a focus 
on helping people become food literate.

“It’s very clear to us that we’re not stopping food insecurity issues by 
having people stand in the hot sun waiting for a hand out,” Talkin said. 
“It doesn’t change lives.”

About two or three years ago, the Foodbank started its Healthy School 
Pantry program that focuses on food education at 13 underserved schools. 
Once a month, volunteers visit the school and invite parents to come try 
a healthy recipe. Then they’re given a cooking demonstration on how to 
prepare that recipe. Then they’re given the ingredients to make that 
recipe at home. The Foodbank also promotes its Grow Your Own Way program 
during the Healthy School Pantry events, encouraging families to grow 
their own food.

“We try to start them out with some seeds and a bucket and show them 
that they can start small and grow something on their patio,” Talkin said.


Something for the locals:
The city of Santa Maria’s community garden has been in place since the 
mid ’70s. The city Parks and Recreation manager Alex Posada said the 
garden takes virtually no extra effort on behalf of the city, and though 
the city pays for water, Posada said plot rental fees offset that cost, 
so nearly no taxpayer dollars are used.
PHOTO BY STEVE E. MILLER
Because the Grow Your Own Way gardeners see the families at the monthly 
Healthy School Pantry events, they’re able to support and encourage 
their efforts to grow their vegetables. Gardeners explain that even with 
a small space like an apartment or balcony, families can grow food and 
herbs.

Another way food localization supporters are encouraging people to eat 
healthy, as well as reduce the effects of the industrial food system on 
the environment, is through community-supported agriculture.

Since the 1970s, Santa Maria has offered a community gardening program. 
There are about 80 plots available to residents for a small annual fee. 
There, they can grow organic produce and flowers. The city supplies the 
water and maintenance around the plots. The gardeners just need to tend 
to their gardens, said city Parks and Recreation manager Alex Posada.

The city even holds garden and landscape workshops—a May event was 
organized with local landscape supply businesses—to help gardeners with 
techniques and instruction.

“It makes a difference,” Posada said. “It helps them eat better, 
especially if they grow something that they may have passed up in the 
supermarket because they are on a moderate income. And they feel good 
about eating vegetables they’ve grown themselves.”

There’s also a socialization aspect to the garden, Posada said, adding 
that many of the gardeners, especially seniors, will sit at their plots 
all day.

Santa Maria residents Eugenio and Clementia Jorge may not spend the 
entire day at their garden, but they do tend to it most days—just like 
they have since they first started it sometime around 1975 when the city 
opened the garden, they recall.

Surrounded by kale and lettuce in perfect rows and taro root with leaves 
as big as elephant ears, Clementina leans over, produces a small knife 
out of thin air, and cuts a head of lettuce.

“I come here in the morning, pick it fresh, and take it home,” she said, 
“and I use it for dinner.”

Then she snapped open a long red and white pea pod, revealing the beans 
inside. She couldn’t remember the name, but said the seeds came from the 
Azores islands where she’s from.

“These are my favorite,” she said. “I get the beans, take them out of 
the shell, and put them in the freezer and when I want, I make a good 
soup, just like my parents would make in my country.”


It doesn’t get much fresher:
Some bigger corporate chain stores claim they carry local produce, but 
upon further inspection, according to UCSB professor David Cleveland, 
the produce is usually first shipped to the chain’s warehouse and then 
distributed to all the stores—including local ones. The freshest produce 
is bought from its source, keeping money in the local economy with more 
of those food dollars going directly to local farmers.
PHOTO BY STEVE E. MILLER
Eugenio said they grow so much tomatoes, squash, corn, beans, lettuce, 
and everything else that they often give away much of the food they 
produce. He said it’s a lot of work, but worth the effort.

“It can be expensive, you know,” he said. “But it’s the fresh air and 
fresh food.”

For Mitch Ishimoto, it’s a way to keep occupied—and for a lot less than 
money other hobbies require.

“It’s something to do,” he said. “It’s cheap; I pay something like $27 
for the plot. You couldn’t do it for that much just paying for water.”

Ishimoto is also a little disheartened that the plot he’s tended for the 
last five or six years may not be the same next year.

The city’s garden may go through a few changes in 2013 as it partners 
with Allan Hancock College’s new crop science program. A portion of the 
garden will be used as a classroom, though Posada said there are a 
couple of possibilities for creating new community gardens in the city.

“I heard they are thinking of something on Betteravia. That’s no good 
for me,” Ishimoto said. “I live right here, Betteravia is too far.

“Anyway I’m 75 I won’t be here much longer,” he said with a chuckle.

For those who can’t or don’t feel adventurous enough to grow their own 
food, localization supporters advocate for food hubs, collecting food 
from various farmers at one main point and then distributing it from 
there. Talkin said the Foodbank has been trying to connect with farmers 
to do just that. Similar food hubs have been successful at foodbanks in 
other areas of the country.

“We have the warehouse and the means of distribution,” he explained. “It 
makes sense for us to do that, so we’ve been looking to connect with 
farmers and get the discussion going.”

CSA programs fill the void for now. Places like Growing Grounds, Blosser 
Urban Garden, and Babe Farms deliver boxes of organic produce to 
subscribers each week, along with recipes on how to use the fresh 
veggies. The programs serve as a way to educate members on healthier 
eating, as well as an introduction to less-familiar crops. It’s also 
another way to keep money spent on agriculture local, while contributing 
less to the industrial food system and its impacts on the environment.

Even though the industrial food system is a huge giant to fight, 
food-localization supporters are taking steps both small and large to 
reduce its impacts and hope that someday the discrepancy between what 
the county exports and imports isn’t so shocking.

Contact Arts Editor Shelly Cone at scone at santamariasun.com.