[Scpg] Interview/ Yvon Chouinard: The company as activist

Wesley Roe and Santa Barbara Permaculture Network lakinroe at silcom.com
Wed Mar 6 08:27:21 PST 2013


http://www.greenbiz.com/video/2013/03/01/patagonia-responsible-company

Yvon Chouinard: The company as activist

Patagonia's founder and CEO, Yvon Chouinard, talks with Joel Makower at 
the 2013 GreenBiz Forum on authenticity and responsibility in building 
Patagonia, and how consumers can use the power of their wallets to 
change society.



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