[Scpg] SAT Nov 12/Urban Roots Film showing at SBCC (Fe Bland), 4pm

Fri Nov 11 08:38:59 PST 2011

“Urban Roots” Film Screening
  Benefits Local Community Kitchen
Saturday, November 12 at 4:00 pm, Free
Santa Barbara City College, West Campus,  Fe Bland Auditorium

Casa Esperanza announces organic community garden program,
  commemorates National Hunger and Homelessness 
Awareness Week November 12th – 20th

  Donations will be accepted at the door and all 
proceeds will benefit Casa Esperanza and the Community Kitchen

Santa Barbara, CA, October 31, 2011—Casa 
Esperanza Homeless Center is hosting the Santa 
Barbara premiere film screening of “Urban Roots” 
in recognition of National Hunger and 
Homelessness Awareness Week. Admission is free and open to the public.

“Urban Roots is an inspiring film about the 
emergence of urban farming in Detroit; it shows 
what’s possible after the collapse of the 
industrial era and how we begin building a 
sustainable future for all.” – Leonardo DiCaprio

Casa Esperanza is showing their participation in 
National Hunger and Homelessness Awareness Week 
(November 12-20th) with a newly planted community 
garden – facilitated by a formerly homeless 
Detroit donor, in collaboration with Noey Turk, 
owner of Yes Yes Nursery, in Santa Barbara.

‘Farmed’ by staff, volunteers and members, the 
year-round garden will help supplement Community 
Kitchen meals with fresh seasonal produce. 365 
days a year, Casa Esperanza’s Community Kitchen 
is open serving Santa Barbara’s hungry, homeless, 
and those at risk of becoming homeless.  The 
program provides up to 600 meals a day. Casa 
Esperanza offers a wide array of services for the 
homeless, with an emphasis on emotional and physical health.

*** EVENT/MEDIA ADVISORY ***

WHO:          Casa Esperanza and Community 
Kitchen staff; Community Garden job trainees and 
volunteers; community leaders;

WHAT:       Santa Barbara premiere film screening 
of “Urban Roots”. Admission is free and open to 
the public. Donations are accepted at the door 
and all proceeds will benefit Casa Esperanza and the Community Kitchen.

WHEN:       Saturday, November 12, 2011; 4:00 p.m.

WHERE:     Santa Barbara City College, Fe Bland 
Auditorium (use West Campus entrance from Cliff Drive)

  INFO/RSVP: RSVP online at 
<http://www.casa-esperanza.org/>www.casa-esperanza.org 
or Rob Grayson (805) 884-0123

MEDIA CONTACT: Media Contact, Juliana Minsky (805) 687-3322

“Casa Esperanza and the Community Kitchen are an 
important safety net for people who are hungry or 
homeless, but we also play a major force in 
getting people back to productive lives with 
programs like our new community garden which will 
provide job opportunities and job training for 
our members.” said Rob Grayson, Casa Esperanza 
Director of Development. “We hope this powerful 
movie will inspire people to look closely at our 
relationship with food and how local community 
gardens and farming can create opportunities for our community,”

“Urban Roots” is the next documentary film from 
Tree Media.  Produced by Leila Conners 
(co-producer of “The 11th Hour” with Leonardo 
DiCaprio) and Mathew Schmid and directed by Mark 
MacInnis, the film follows the urban farming 
phenomenon in Detroit.  “Urban Roots” is a 
timely, moving and inspiring film that speaks to 
a nation grappling with collapsed industrial 
towns and the need to forge a sustainable and prosperous future.

About National Hunger and Homelessness Awareness Week

National Hunger and Homelessness Awareness Week 
is a cause-related event that originated at 
Villanova University in 1975. In 1989, the 
National Coalition for the Homeless and the 
National Student Campaign Against Hunger and 
Homelessness took on co-sponsor duties. Every 
year, one week before Thanksgiving, a number 
schools, communities and cities join forces with 
the organizations in a nationwide effort to bring 
about a greater awareness of the problems of hunger and homelessness.

About TreeMedia and “Urban Roots”

Tree Media Group was founded by sisters Leila 
Conners Petersen and Nadia Conners when the 
emergence of new technologies allowed for a more 
democratic dissemination of ideas. Tree Media 
Group has consistently worked on projects that 
examine global transformation, conflict 
resolution, care & sustainability, the 
environment, cultural catalysts and progressive movements.

About Casa Esperanza

Casa Esperanza assists homeless individuals and 
families to achieve self-sufficiency, by helping 
as many as possible access the services they need 
to transition to stable employment and housing. 
Casa Esperanza is open 24 hours a day, 365 days a 
year. Offering a wide array of services for the 
homeless, with an emphasis on both emotional and 
physical health, 12 different program partners 
collaborate to bring recovery to the homeless — all under one roof.

For more information about Casa Esperanza, please 
visit the website at 
<http://www.casa-esperanza.org/>www.casa-esperanza.org. 
For questions about the “Urban Roots” screening 
please contact Rob Grayson at (805) 884-0123.
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